Dan Goodsell at a sampler of things says "This group of Jay Ward concept art from the 1960's turuned up on ebay a
while back. I ended up with 23 pieces (of a group of over 50 pieces) of
art for possible products to be made based on Rocky and Bullwinkle.
Some of the products are pretty straightforward but others like Tonic
for Toddlers just seem to come out of left field. The art is done in
guache, colored pencil and collage. Quite amazing." I'll say! Link

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