Airline Could Pull Ads From ABC
September 12, 2006
By Richard Williamson
DALLAS "American Airlines is prepared to pull its advertising from ABC in order to protest its portrayal in the network's recently aired movie The Path to 9/11, according to a source. The carrier also said it is considering legal action against the network.
American officials declined comment on the possible withdrawal of ads, and ABC representatives could not immediately be reached for comment on any facet of the situation.
The airline spends $25 million annually on broadcast TV ads; it could not immediately determined how much is spent on ABC, but according to one source, "It's extensive."
Roger Frizzell, vice president, corporate communications and advertising, American, confirmed that the client is mulling its legal options.
The film in both its first and second parts appears to suggest that chief hijacker Mohammed Atta was flagged as a security risk at Boston's Logan Airport by American Airlines personnel. According to the 9/11 Commission Report, that incident occurred earlier that morning, in Maine, and the airline was U.S. Airways." Link.