Pin-Ups by Joyce Ballantyne
Pin-Ups by Joyce Ballantyne via Vintage Posters
"Joyce Ballantyne (April 4, 1918 – May 15, 2006) was a painter of pin-up
art. She is best known as the designer of the Coppertone girl, whose
swimming costume is being pulled down by a dog."
"In 1945
Ballantyne began painting pin-ups for Brown & Bigelow, having been
recommended by Gil Elvgren. While there, she designed direct mail
pin-up brochures for the company, and was eventually given the honor of
creating an Artist's Sketch Pad twelve page calendar. She often used
herself as a model."
"In 1954, Ballantyne painted twelve pin-ups
for a calendar published by Shaw-Barton. Upon the calendar's release in
1955, demand was so great that the company reprinted it many times."
"Ballantyne
then went on to paint one of the most famous advertising images ever,
when Coppertone suntan lotion asked her to create a billboard image in
1959. That image, of a pigtailed girl with her bathing suit being
tugged down by a small dog, has become an American icon. Her daughter
Cheri Brand was used as the model for the girl."
Comments