I know "Can't Explain" was actually a minor hit in the US prior to that (It was actually covered as early as late 1965 on Boston's The Ones' rare all cover LP), but... Was this the first time American Teens would see the mighty Oo' on TV, on cult Teen program : Shindig!, and Live to boot (taped from the Windsor jazz & blues festival, I think... in '65 too!) ?
The Who had to still work and tour extensively in order to establish themselves as Pop Stars post-Monterey in USA... As can be seen on rare footage of live action in Peoria, Illinois and Pete Townshend interview in this documentary from 1968 : "All My Loving"!
Hip,Hip, Hooray! This track from their fourth album "Mixed Bag" was the Troggs' take on the wake of the post-Psychedelic, Bubble-gum sound, a Mixed-Bag of sound indeed, while still retaining that unmistakable Trogg cavalcade of rhythm...
So, it's only fitting that French Pop-Yéyé singer Claude François, himself a Bubble-gum star of sorts by the time this came out (he covered the 1910 Frutgum Company's "Simon Says" in the French adapation called: "Jack a dit"...) should introduce the Troggs on his French TV show.
"Starting in 1963, the Beatles started recording and releasing a special 6 or 7 minutes Christmas single, in the shape of a 7 inch flexidisc (looks like a single, but is thinner and made of plastic), which they had distributed to members of their official fan club. These records are very rare today and difficult to get hold of. There have been several releases that include outakes, alternates, etc. These are the original recordings as The Beatles released them." Link via The Great White Wonders
Not to be confused with the more famous American Garage-rock band : "The Cryan' Shames" (who hit it big with "Sugar and Spice" and "It Could Be We're in Love", etc.), these were the Liverpool 'Freakbeat' band that turned down the management of Brian Epstein, had a minor hit with "Please Stay" (b/w "What's New Pussycat?") and their third single "Come On Back" as Paul and Ritchie and The Crying Shames produced by Joe Meek late in '66 (which is something of a Freakbeat classic now!).
Duo co-Singer Paul Crane went on of course to sing lead in ex. Walker Brothers, Gary Walker's Rain who had a modicum of success in Japan releasing an album there in '68, now regarded as a Classic Freakbeat Mod Psych album...
Here, following their minor success with "Please Stay" that was also launched in France, they were invited to play on the April 4th programme of Music Hall de France who had all the greats back then (like the Who, Yardbirds and Spencer Davis Group...); they give a rousing Organ-ized version of the recent then Them group classic :